CHANGE MANAGEMENT AND MARKETING STRATEGIC

CHANGE MANAGEMENT AND MARKETING STRATEGIC
Dafam fortuna Hotel, Yogyakarta | 13 – 15 January 2015 | IDR 5.800.000
Dafam fortuna Hotel, Yogyakarta | 07 – 09 April 2015 | IDR 5.800.000
Dafam fortuna Hotel, Yogyakarta | 19 – 21 May 2015 | IDR 5.800.000

 

DESCRIPTION

Pelatihan Change Management & Marketing Strategic ini untuk membekali para peserta agar dapat membina hubungan dengan sejumlah pelanggan penting dan berkontribusi besar dalam pendapatan perusahaan, agar hubungan terus terjalin dalam jangka panjang.



WHO SHOULD ATTEND

Para staf dari departemen pemasaran.



OBJECTIVE

Materi training Change Management & Marketing Strategic ini untuk membekali para staf pemasaran agar dapat menerapkan strategi pembinaan hubungan jangka panjang dengan konsumen secara berkelanjutan.



SUMMARY OUTLINE

  1. Peran Sustainable Marketing di Era Turbulensi
  2. Perkembangan Ilmu Marketing Saat Ini di Tengah Perubahan
  3. Strategi Pemasaran (marketing strategic) Secara Umum
  4. Proses Segmentasi dan Penentuan Target Market
  5. Proses Penetapan Positioning Merek
  6. Strategi Pemasaran (marketing strategic) pada Berbagai Tahapan Product Life Cycle
  7. Strategi Pemasaran (marketing strategic) sebagai Market Leader
  8. Strategi Pemasaran (marketing strategic) sebagai Market Challenger



COURSE METHOD

  • Presentation
  • Discuss
  • Case Study
  • Evaluation
  • Simulation



COURSE SPEAKER

Dr. Singgih, MM

As a trainer in training employees on a variety of companies (such as Pertamina, Chevron, Peruri, Medco) in the field of marketing research, customer satisfaction, customer relationship management, independence to meet the purnabakti, analysis of financial statements, logistics management etc.



TIME & VENUE

  • Dafam fortuna Hotel, Jl. Dagen 60 Malioboro, Yogyakarta
  • 13 – 15 January 2015
  • 07 – 09 April 2015
  • 19 – 21 May 2015
  • 3 days (08 am – 04 pm)



FEE

IDR 5.800.000,- Per Participant non residential



FACILITY

  • Module / Handout Training Change Management & Marketing Strategic
  • Certificate
  • Souvenir
  • Training Kit

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